Emily Goligoski, qualitative researcher and audience strategist
Emily Goligoski has spent over a decade studying how people actually use products, services, and institutions.
22 Jul 2026
Stela Lupushor
A four-layer map for where AI adds value
Arthur Matuszewski’s “pyramid of value” (administration, judgment, orchestration, white space) and where AI can bring the most value. Most AI-in-HR plans are built from a list of tasks, activities, procedures. Someone writes down what the function does, ranks the tasks by hours spent, and points AI at
29 Jun 2026